Web & App Design | Mailer Design | Package Design
Forgetfulness is a common trait in the common person due to the fast paced nature of modern society. This yearly subscription service strove to provide customizable presents delivered to the consumers front door step for any and every occasion. By using the website, the process was as simple as creating an account, then adding profiles for the important people in the consumer’s life. Then using the provided calendar the shopper plugged in important dates such as birthdays and anniversaries.
On those dates, the people the consumer chose would receive presents on their behalf. Wives received anniversary presents every time, even if the husband forgot. Each package had the option to come gift wrapped, anonymous or without any evidence that ForGIFTful services were used. As the user navigated the website, the mailer brochure, and the motion graphic advertisements, they saw images of animals personified as people.
People are quick to remember a childhood pet so ForGIFTful uses images of household pets to remind the consumer of important dates, and presents. Something someone will never forget, reminded them not to forget a special someone or something.
